It’s possible that you might have heard that Jaguar have changed their logo this week. Such is the nature of the car business in the 21st century that such updates are a part of marketing life as companies go in search of new customers.
Back in December 1953, all you had to do to sell the self-proclaimed ‘finest car of its class in the world’ was to buy yourself a full colour advert on the front page of Autosport and straight away, Robert was your uncle and, indeed, Fanny your mother’s sister.
Life was much simpler then, as you can see here.
