May 1997 and rugby union is into the professional era which, in turn, means that advertisers and sponsor are beginning to descend upon the game in their droves.
Among the more obvious advertising synergies of the time was the wholly understandable teaming up of Scotland’s greatest product – whisky – with the national team.
The Famous Grouse were the quickest off the mark and became sponsors of the national team, hence this clever advert in the pages of Rugby World.
Purists who think that the water of life should never be contaminated with ice should look away now. The rest of you can head to Rugby World here.
