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Perhaps the favourite spot for magazine advertisers over the last 50 years has been the back cover of the TV Times, the best thumbed mag of them all. But if you’re going all-in to get that, then you need to go all-in with your creativity.   The producers of...

February 1970, and as the music world was all about the shock of the new, Martin Guitars thought a little history lesson was in order.   The tale about Custer that you can find here might have been more than a little apocryphal, but that’s advertising folks…...

When you are trying to get a new magazine off the ground, getting some advertising revenue in good and early is crucial, so Golf Monthly most have been delighted when Burberrys took out a full page in their March 1911 debut issue, as you can see here.   Pushing...

It has long been the approach of the automotive industry to associate themselves with winning racing cars and teams, and one of the hardy perennials on that front is Castrol GTX.   For a change – and with this advert that was more applicable to the average...

They are long gone now, but for many years Bukta was a leading name for all your sporting requirements, particularly your kit.   That was so much so that they could place the full page ad that you can see here on the inside cover of March 1975’s Rugby World –...

Knowing your audience is a crucial element in maximising your ad spend, so if you are in the business of animal welfare, where better to spread the word than in Horse & Hound?   That was precisely the tack taken by Panacur in the advert you can see here in...

Jeff Beck was busy in the early part of 1993, Guitar World having to review two of his albums for their April issue here. But for our purposes today, let’s take a look at the portrait of the great man instead.   Rendered in something of the Picasso style, the...

A tale familiar to the amateur golfer the world over featured in the February 1920 edition of Golf Monthly.   You can see the sad, sad story for yourself here, but plenty of readers will have felt his pain…

With Welsh readers in mind, we’ve decided to find something to cheer you up in the pages of Rugby World.   Going back to June 1975, we’ve unearthed the cartoon page here, which we hope will take your mind off things in your time of trial. There’s always next...

November 1964 and while some of these jokes on the cartoon page here are 61 years old now, let’s face it, you’ve probably heard plenty of variations on the theme on more recent ‘light entertainment’ shows.   Still, recycling is good for the...

The Catchpole cartoon was a staple of every issue of Autosport for donkey’s years, but this effort from January 1977, which you can find here, will have particular resonance for quite a few F1 drivers slinking away from the Australian Grand Prix this weekend and...

The illustrated front cover has been something of a rarity in the magazine world since reproducing photographs become a staple of the print world in the 1950s, but there are exceptions.   Take this cover of Horse & Hound from November 1987, celebrating the...

Kevin Keegan famously declared that once he had hung up his boots in 1985, that was him done with football as a full-time job. A wise investor of his money, and a footballer who understood his value in marketing terms, there was no need for Keegan to go into coaching...

It took 52 cracks at the US Masters to find a British winner, but it was Sandy Lyle who finally broke the curse and won the green jacket, an achievement commemorated in the May 1988 edition of Golf Monthly.   “It was a victory which, in terms of pure drama,...

January 1988 and the Paris-Dakar rally was mired in controversy after a catalogue of death and injury showed the course to be simply too gruelling, according to Autosport, a reminder of the dangers that the rallying world customarily faced.   “Several competitors...

It’s May 1962, in a UK that is still, for the most part, ignorant of the existence of The Beatles, currently engaged in Hamburg. And so it is that the return of Frank Sinatra is the biggest musical story in the country.   As TV Times breathlessly reports, “Frank...

The results were in and Rugby World’s Player of the Year for 1978, by a country mile, was the immortal Gareth Edwards. Receiving 1186 points across the reader’s votes, he more than doubled the score of his closest rival, Scotland’s Andy Irvine, who managed 583.  ...

U2 were just beginning to come to the attention of the world, and the USA in particular, after their spectacular Red Rocks concert in Colorado in 1983 put them on the map, so in June 1985, Guitar Player caught up with The Edge for his first cover interview, catching...

Guitar World caught up with The Edge of U2 in September 2005 as the band were celebrating their 25thanniversary. In an excellent, wide ranging interview covering the band’s history, the thing that the guitarist was most concerned with was remaining relevant,...

The Cheltenham Festival is upon us this week, one of the biggest events in the racing calendar, and naturally enough, Horse & Hound has given it plenty of coverage over the years.   Back in 2005, they sought out amateur rider Marc Barber who, to that point,...