THE MAGAZINE ARCHIVE
LATEST NEWS

AN ARCHIVE ADVENT: DECEMBER 8
TV Times was going all ‘Celebrity Squares’ on its front cover of the double Christmas issue for 1976, showcasing some of the big names who were to be found on ITV across the Christmas holiday – more amazing yet, we can still show all of these faces without having to...
AN ARCHIVE ADVENT: DECEMBER 7
By 1979, Autosport was well into its now traditional practice of producing a double issue over Christmas, which doubled as a look back at the year that was. But there was room for a guest column or two for you to enjoy in front of the roaring fire and the...
AN ARCHIVE ADVENT: DECEMBER 6
Seventy Christmases ago, somewhere between the publication of ‘A Christmas Carol’ and another ‘Gavin & Stacey’ revival, Golf Monthly was getting into the Christmas spirit with a front cover featuring the deep dreams of a golfer bent on success on golf courses yet...
AN ARCHIVE ADVENT: DECEMBER 5
It’s not exactly a seasonal story, but there’s every likelihood that as the leftovers are still being tackled days after Christmas itself, somebody will turn on the telly and there will be ‘Escape To Victory’. In January 1999, FourFourTwo took an in depth look...
AN ARCHIVE ADVENT: DECEMBER 4
After years of watching her mother delivering a Christmas message to the millions, Princess Anne chose a typically idiosyncratic method of getting in on the act, opting to give an interview to Rugby World’s Christmas issue in December 1986. A fan of many...
AN ARCHIVE ADVENT: DECEMBER 3
It might not be the kind of big screen TV sets that we’re used to these days, but if you were lucky enough to have one of those tiny boxes in the corner of your living room at Christmas 1956, you were somebody. Actually, you were somebody who was going to have to put...
AN ARCHIVE ADVENT: DECEMBER 2
Autosport made precious few concessions to Christmas in its December 24 edition in 1970, featuring a particularly unfestive chap on the front cover who might well have been The Stig’s grandfather. Ye Olde Yuletide Road Test was similarly eccentric, John Bolster...
AN ARCHIVE ADVENT: DECEMBER 1
Plenty of readers might be settling down to Christmas with Bacardi Rum (other brands are available), but in December 1977, Horse & Hound chose Red Rum instead as Ivor Herbert looked “back over the Christmases the triple Grand National winner has known”. Red...
DEAR MISS LONELYHORSE…
Dating agencies aren’t just for people you know, as this advert from Horse & Hound in December 1987 underlines. Ok, it’s a little less romantic than “22, tall, all own teeth, GSOH, seeks millionaire for possible liaison”, but after all, the National Stud...
WATCH THE PRICE ROCKET
Given the world has gone digital, including games and toys, it’s hard to believe that there was once a time when companies could afford to take out a full page ad for a model railway train in TV Times, one of the biggest selling magazines in the country. And it wasn’t...
THE CUT-THROAT NATURE OF FOOTBALL
Nowadays we are used to football clubs being willing to put their badge on pretty much any type of product if there’s a profit to be turned, but it was a little less prevalent back in January 1996 when Wilkinson Sword, the ‘official razor supplier to the FA Carling...
FOR HANDS THAT WASH WOOLLENS
How can a golfer ensure that they are looking their best out on the links, especially when the weather turns autumnal and the woollen ensemble needs to come out of the closet? It’s a timeless question that, let’s be honest, has you tossing and turning with...
ICE, ICE? MAYBE…
May 1997 and rugby union is into the professional era which, in turn, means that advertisers and sponsor are beginning to descend upon the game in their droves. Among the more obvious advertising synergies of the time was the wholly understandable teaming up of...
COPYING NOTHING
It’s possible that you might have heard that Jaguar have changed their logo this week. Such is the nature of the car business in the 21st century that such updates are a part of marketing life as companies go in search of new customers. Back in December 1953,...
SNAP, SNAP, GRIN, GRIN, SAY NO MORE
One of the great opportunities that the monthly magazine has is the scope to talk to people who aren’t necessarily in the limelight but who play a vital role in bringing a sport to the public. December 1977 saw Rugby World’ David Norrie talking to top...
SUNDAY GIRL
There are certain staging posts that the big names have to tick off if they are going to truly believe that they’ve made it. Back in January 1981, one such reference point was appearing on The Muppet Show, thereby capturing the Sunday night TV audience. When...
IT’S DÉJÀ VU ALL OVER AGAIN
Back in 1994, for the third time in six seasons, the Formula 1 World Championship was decided in controversial circumstances after a collision between the two title contenders in the final race. This time it was Damon Hill and Michael Schumacher who had the...
THE EUROPEANS ARE COMING…
It says much for the ease with which the United States had won the Ryder Cup on such a regular basis that the December 1983 edition of Golf Monthly was in raptures simply because the European team had lost by just two points in the most recent match, but as history...
PEP TALK
August 2011 and Pep Guardiola was the leader of Barcelona, the team with Messi, Iniesta, Xavi, Busquets, Villa, Pedro, Abidal et al, a side regarded already as one of the greatest of all time. With Guardiola having decided to do no one-on-one interviews,...
THANK YOU VERY MUCH FOR THE AINTREE RACECOURSE
Few sporting events make for more spectacular action photography than the Grand National at Aintree and Horse & Hound made full use of that in it its 6 April 1963 issue as the field looked to negotiate the giant Becher’s Brook on the first circuit. The...