With all the rain they had at Troon for this year’s Open Championship, you can only hope that everybody packed their waterproofs.
If they did, doubtless their clobber came with various celebrity endorsements, but that’s nothing new, as shown by the September 1955 issue of Golf Monthly. Back then, Dai Rees had just been elected captain of the Ryder Cup team and one of his suppliers, Swallow, was quick to congratulate him and remind everyone else of the part they’d played in his success.
‘In his bag, ready for any weather emergency, will be Swallow golfwear…styled to give perfect freedom of movement, light, comfortable to wear and genuinely fine in the rain.’
Golfing fashionistas of any era can find out more here.
