The football boot advert is something of a staple for FourFourTwo but amid such intense competition, it takes something for a manufacturer to make their gear stand out.
With every player looking for a comfortable pair of boots, Nike’s October 1995 ad for the Air Rios, as worn by Brazil’s Romario, looked counter-intuitive to start with.
‘He likes to wear shoes that hurt?’ was the initial response, until you read the smaller print that made it clear that it was goalkeepers who were going to feel the pain from his shooting boots.
Read more on the cruel shoes here.
