When you are trying to get a new magazine off the ground, getting some advertising revenue in good and early is crucial, so Golf Monthly most have been delighted when Burberrys took out a full page in their March 1911 debut issue, as you can see here.
Pushing their new ‘Klis’ Scotch Tweed Suitings, Burberrys were so convinced that their new golfing gear was ‘a revelation in freedom’ that they invited consumers to test drive it, literally, though a putting stroke was permissible to.
More than that, ‘A width of 28 inches stretches to 35, and on the tension being removed, immediately springs back to its original proportions’. If only we could all do the same…
