Knowing your audience is a crucial element in maximising your ad spend, so if you are in the business of animal welfare, where better to spread the word than in Horse & Hound?
That was precisely the tack taken by Panacur in the advert you can see here in the November 6 1981 issue. ‘Worm regularly with Panacur to prevent serious and permanent damage to your horse’ was the message, neatly softened by a fine illustration of a nag in the rudest possible health.
