It is January 1958. Christmas is over, the decorations are about to come down and it’s freezing outside – and not much warmer inside here, either. Time to banish those post-Christmas blues with thoughts of a summer holiday, Cliff Richard or no Cliff Richard.

 

As befits the magazine of the TV station that brought adverts into our homes, TV Times was at the forefront of providing the nation with ideas on how to spend the money it had saved under the mattress for next year’s holiday.

 

With the idea of going anywhere foreign simply preposterous for most of us, it was holidaying at home and a string of small ads in the TV Times extolled the various virtues of, among others, marvellous Margate, Brighton – it’s never dull – Blackpool and Prestatyn. An infant Alan Partridge would have been thrilled to see an ad for Norwich and the Norfolk Broads, or there were the competing charms of Paignton or any number of Butlin’s holiday camps.

 

Make your choice here.

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